Alex Del Salto
About Alex Del Salto
Alex Del Salto is a Senior Performance Marketing Manager with extensive experience in marketing and management across various sectors. He has held significant roles at companies such as Carta, Armis, and Palo Alto Networks, and he holds both a Bachelor of Business Administration and a Master of Business Administration.
Work at Carta
Alex Del Salto currently holds the position of Senior Performance Marketing Manager at Carta, a role he has occupied since 2023. In this capacity, he focuses on performance marketing strategies that drive user acquisition and enhance customer engagement. His responsibilities include analyzing conversion rate optimization (CRO) metrics and implementing behavioral targeting techniques to improve marketing outcomes.
Previous Experience in Marketing
Prior to his role at Carta, Alex Del Salto gained extensive experience in marketing across various organizations. He worked as a Senior Global Ad Tech Marketing Manager at Armis from 2020 to 2022. Before that, he served as Global Ad Tech Marketing Manager at Palo Alto Networks from 2018 to 2020. His earlier roles included consulting positions at Hostfully and Tradecraft, as well as a Paid Search Analyst position at Growth Pilots.
Education and Expertise
Alex Del Salto earned a Bachelor of Business Administration (B.B.A.) in International Hotel Management with Entrepreneurship from Les Roches, where he studied from 2005 to 2009. He furthered his education by obtaining a Master of Business Administration (M.B.A.) with concentrations in Marketing and Strategic Management from Sasin School of Management in 2016. His academic background supports his expertise in marketing and strategic planning.
Background in Hospitality Management
Alex Del Salto has a background in hospitality management, having worked in various roles within the industry. He served as Assistant Food & Beverage Manager and Marketing Manager at The Landmark Bangkok from 2012 to 2014. Earlier, he worked as Outlet Supervisor at InterContinental Hotels Group (IHG®) in Shanghai from 2009 to 2010 and as Assistant Restaurant Manager at Shangri-La's Kerry Centre Beijing from 2011 to 2012.
Global Perspective and Skills
With over a decade of experience, Alex Del Salto brings a global perspective to his work, having held positions in multiple countries, including the United States, China, and Thailand. His skills encompass P&L management, user acquisition, customer nurturing, and CRO analytics. He is passionate about exploring new channels for user engagement and creating strategies that align with business objectives.