Berkay Doğanlı
About Berkay Doğanlı
Berkay Doğanlı is a Demand Generation Manager at Carta, where he has worked since 2022. He has extensive experience in performance marketing and digital media planning, having held various roles in notable companies such as adXclusive, Capdesk, and OMD Turkey.
Work at Carta
Berkay Doğanlı has been serving as the Demand Generation Manager at Carta since 2022. In this role, he focuses on developing and implementing strategies to drive demand for the company's products and services. His responsibilities include analyzing market trends, optimizing marketing campaigns, and collaborating with sales teams to enhance lead generation efforts.
Previous Experience in Performance Marketing
Prior to his current position, Berkay worked at adXclusive as a Senior Performance Marketing Strategist from 2019 to 2021. He also held the role of Performance Marketing Manager at Capdesk for a brief period in 2022. Additionally, he was a Performance Marketing Manager at Forward Media Turkey from 2021 to 2022, where he applied his expertise in digital marketing to improve campaign performance.
Background in Digital Media Planning
Berkay's career includes experience as a Digital Media Planner at OMD Turkey from 2018 to 2019. In this position, he was responsible for planning and executing digital media strategies to maximize client reach and engagement. His early career also included internships at Vodafone and Takeda Pharma A/S, where he gained foundational marketing experience.
Education and Expertise
Berkay Doğanlı earned a Bachelor of Engineering degree in Chemical Engineering from Boğaziçi Üniversitesi. His educational background provides him with a strong analytical foundation, which he applies in his marketing roles. His expertise spans various aspects of performance marketing and demand generation.
Athletic Background
Before transitioning to a career in marketing, Berkay was a professional basketball player for Fenerbahçe SK from 2001 to 2009. His experience in competitive sports has contributed to his teamwork and leadership skills, which are valuable in his professional endeavors.