Brett Hanaford
About Brett Hanaford
Brett Hanaford is an Account Executive specializing in growth at Carta, where he has worked since 2023. He utilizes various technology tools and has experience in both hunter-style and farming sales roles across multiple market segments.
Work at Carta
Brett Hanaford currently serves as an Account Executive in the Upmarket (Growth) division at Carta, a role he has held since 2023. In this position, he focuses on leveraging technology tools to enhance sales processes and customer engagement. Prior to his current role, he worked as an Account Executive in the Mid-Market (Tax Advisory) segment at Carta from 2022 to 2023. His experience at Carta emphasizes his commitment to delivering exceptional customer outcomes through strategic planning and consultative support.
Education and Expertise
Brett Hanaford earned a Bachelor's Degree in Marketing/Marketing Management from Washington State University. His educational background provides a foundation for his expertise in sales and marketing strategies. He specializes in utilizing various technology tools, including Salesforce, Outreach, Highspot, LinkedIn SalesNav, Zoom, Chorus, Microsoft Office, and G-Suite, to optimize sales processes. He applies Sandler and Challenger methodologies in his sales approach, enhancing his effectiveness in both hunter-style and farming roles.
Background
Brett Hanaford has a diverse professional background that spans multiple industries, including financial services, education, major league sports, marketing, and advertising. He began his career as a Marketing Intern at College Hill Custom Threads in 2016. He then progressed to roles at BDA, LLC as a Sales Coordinator and at DocuSign, where he held various positions, including Market Development Representative and Account Executive. His experiences have equipped him with a comprehensive understanding of sales dynamics across different market segments.
Achievements
Throughout his career, Brett Hanaford has contributed to the financial and marketing goals of major clients in sectors such as Higher Education, Food and Beverage, and professional sports leagues like MLB and NFL. At DocuSign, he played a significant role in helping Financial Services firms improve efficiency and quality through the DocuSign Agreement Cloud. His track record reflects a commitment to achieving measurable outcomes and enhancing customer satisfaction.