Charlie Pennington
About Charlie Pennington
Charlie Pennington serves as the Head of GTM for APAC and the Middle East at Carta, where he has implemented a successful playbook for the regions. He has a background in sales management and consulting, with previous roles at HubSpot and Hydrogen Group.
Current Role at Carta
Charlie Pennington serves as the Head of GTM, APAC & Middle East, Corporations at Carta since 2023. In this role, he implemented a scalable and repeatable playbook for success in the APAC and Middle East regions. He collaborates with the Marketing team to enhance brand awareness through Account Based Marketing, webinars, and field events. Additionally, he plays a significant role in product roadmap discussions aimed at capturing more market share for the business unit. Pennington also focuses on developing a pipeline of top talent and defining the hiring process for the Corporations business unit.
Previous Experience at HubSpot
Prior to his current position, Charlie Pennington worked at HubSpot in various roles. He was a Senior Sales Manager for South East Asia from 2021 to 2022, and before that, he served as a Sales Manager for South East Asia & India from 2020 to 2021. During his time at HubSpot, he contributed to sales strategies and team performance in the region, enhancing the company's presence in the competitive market.
Career Background
Charlie Pennington has a diverse career background that includes significant roles in consulting and sales. He worked as a Managing Consultant at Hydrogen Group from 2011 to 2016, where he operated in both London and Singapore. He also held a Consultant position at Charterhouse Singapore for 11 months in 2016. This varied experience has equipped him with a comprehensive understanding of market dynamics and client needs.
Education and Qualifications
Charlie Pennington studied at the University of Westminster, where he earned an L.LB. in Commercial Law with Upper Second Class Honours from 2008 to 2011. This educational background provided him with a solid foundation in legal principles, which he has applied throughout his career in sales and consulting.
Team Development and Customer Success
In his current role at Carta, Charlie Pennington emphasizes team development and customer success. He has introduced promotion criteria to motivate team members and encourage high performance. Furthermore, he collaborates closely with the Customer Success team to drive Net Dollar Retention through a customer growth motion, ensuring that client relationships are nurtured and expanded.