Clara De Lima
About Clara De Lima
Clara De Lima serves as the Marketing Lead for Product-Led Growth at Carta, leveraging her extensive background in marketing across various tech companies. She has previously held positions at Included Health, Andela, and Guidepoint, and possesses a strong academic foundation in Foreign Affairs and Commerce from the University of Virginia.
Work at Carta
Clara De Lima currently serves as the Marketing Lead for Product-Led Growth at Carta, a role she has held since 2022. Based in New York, she focuses on strategies that enhance product adoption and drive customer engagement. Her responsibilities include developing marketing initiatives that align with product goals and collaborating with various teams to optimize marketing efforts. Clara's experience in high-growth environments positions her to contribute effectively to Carta's objectives.
Previous Experience in Marketing
Before joining Carta, Clara De Lima held several marketing roles that contributed to her expertise. She worked as a Marketing Manager in Corporate Marketing at Included Health from 2020 to 2022, where she focused on brand strategy and customer outreach. Prior to that, she was a Senior Marketing Associate at Andela from 2018 to 2019, specializing in demand generation. Additionally, she served as a Market Development Specialist at Andela from 2017 to 2018 and as a Market Research Analyst at Guidepoint from 2016 to 2017.
Educational Background
Clara De Lima holds a Bachelor's Degree in Foreign Affairs and Commerce from the University of Virginia. She also studied at the University of Melbourne, where she focused on Marketing. In addition to her formal education, she is pursuing a Nanodegree Program in Business Analytics at Udacity, which she began in 2018. This combination of education provides her with a strong foundation in both marketing principles and analytical skills.
Expertise in Marketing Strategies
Clara De Lima has demonstrated expertise in building multi-channel marketing plans and validating marketing ROI, particularly within account-based marketing teams. Her skills encompass go-to-market (GTM) strategy, message refinement, content strategy and development, and marketing analytics. She is proficient in agency management, event marketing, email marketing, copywriting, and sales collaboration. Clara's ability to manage cross-functional projects enhances her effectiveness in driving marketing initiatives.
Passion for Team Collaboration
Clara De Lima is passionate about fostering cross-team communication and contributing to a learning culture within organizations. She emphasizes the importance of collaboration in achieving marketing objectives and driving revenue growth. Her commitment to teamwork is evident in her approach to marketing, where she seeks to integrate insights from various departments to enhance overall performance.