Dan Wilkos
About Dan Wilkos
Dan Wilkos is the Director of Brand Marketing at Carta, where he has worked since 2022. He has a background in economics and extensive experience in brand strategy and marketing across various companies, including Droga5 and McCann New York.
Work at Carta
Dan Wilkos serves as the Director of Brand Marketing at Carta, a position he has held since 2022. In this role, he has led the company's first multichannel, multistage product campaign for its Fundraising suite. This campaign involved various aspects such as creative briefing, concepting, messaging strategy, and media planning. He collaborates closely with product managers and channel team leads to refine product briefs and define marketing objectives. Additionally, he acts as a liaison among various teams, including Creative/Design, Content Marketing, Social, Product, and Audience leads, to ensure alignment across different audience segments and marketing funnels.
Education and Expertise
Dan Wilkos earned a Bachelor of Arts in Economics from Colgate University, where he studied from 1998 to 2002. Prior to that, he attended Noble and Greenough School from 1994 to 1998. His educational background provides a strong foundation for his expertise in brand marketing and strategy. Throughout his career, he has developed skills in strategic positioning, brand marketing, and campaign management, which he applies in his current role at Carta.
Background
Dan Wilkos has a diverse professional background in brand marketing and strategy. Before joining Carta, he worked at McCann New York as VP, Strategy Director from 2016 to 2021. He also held the position of Brand Strategy Director at Droga5 from 2014 to 2016. Earlier in his career, he served as Insights Director for Strategic Planning at TBWA\Media Arts Lab from 2009 to 2014 and as a Research Associate in Consumer Product Strategy at Forrester Research from 2007 to 2009. His experience spans various roles and industries, contributing to his comprehensive understanding of brand marketing.
Achievements
At Carta, Dan Wilkos has developed strategic positioning and brand marketing for key products, including Cap Table/Platform, Liquidity, Tax Advisory, and Mobile Fund Administration. He has also built and championed best practices for brand consistency across the organization. His leadership in these areas has enhanced collaboration and ensured a unified brand message, which is critical for effective marketing strategies.