Joan Feu Gelis
About Joan Feu Gelis
Joan Feu Gelis is the Head of Web Presence at Carta, where he specializes in digital strategy and website governance. With extensive experience in web marketing and technical writing, he has held various roles at notable companies including Slack, eBay, and Microsemi.
Current Role at Carta
Joan Feu Gelis serves as the Head of Web Presence at Carta, a position she has held since 2022. In this role, she focuses on enhancing the company's digital footprint and web strategy. Based in Seattle, Washington, she is responsible for overseeing the overall web presence, ensuring that it aligns with the company's goals and objectives.
Previous Experience in Digital Strategy
Joan has extensive experience in digital strategy, having worked in various roles that emphasize web marketing and strategy. She was the Director of Web Strategy at Slack from 2020 to 2021 and served as the Head of Digital Experience at ServiceNow from 2021 to 2022. Her tenure at Slack included multiple roles, such as Senior Director of Global Digital Strategy and Sr. Manager of Web Marketing, where she contributed to the company's digital initiatives.
Educational Background
Joan studied at Universitat Oberta de Catalunya, where she earned an MBA in Marketing and Communication. She also completed a Certificate in Technical Communications at De Anza College and a Certificate in Product Management at General Assembly. Additionally, she holds a Bachelor's Degree in Translation and Interpreting from Universitat Autònoma de Barcelona.
Expertise in Web Marketing and Optimization
Joan specializes in digital strategy, focusing on areas such as SEO, SEM, social media, segmentation, localization, and testing and optimization. She has a proven track record in optimizing lifecycle marketing to enhance conversion, engagement, adoption, and advocacy. Her experience includes leading website redesigns from research to execution, ensuring effective ideation, testing, launch, and optimization.
Career Progression and Key Roles
Joan's career includes significant roles at various technology companies. She worked at Microsemi (formerly Actel) as a Senior Technical Writer and later as a Senior Online Marketing Strategist. At eBay, she served as Sr. Manager of Digital Strategy and Design at Magento/eBay. Her role at Square as Web Marketing and Strategy Lead further solidified her expertise in web marketing and strategy.