Scarlett Pierce
About Scarlett Pierce
Scarlett Pierce is a Manager of Product Marketing at Carta, where she oversees product marketing content and trains commercial teams. With a background in content strategy and design, she has held various roles in companies such as Jellyfish, Capdesk, and Appnovation.
Current Role at Carta
Scarlett Pierce serves as the Manager of Product Marketing at Carta, a position she has held since 2022. In this role, she oversees the development of comprehensive product marketing content, which includes guides, blog posts, product tours, emails, and videos. She acts as the product spokesperson, ensuring alignment and communication among key product stakeholders. Additionally, she trains commercial teams to effectively articulate and pitch products through workshops and role-playing. Her efforts contribute measurably to Carta's revenue targets.
Previous Experience in Product Marketing
Prior to her current position, Scarlett held several roles that contributed to her expertise in product marketing. She worked at Capdesk as Head of Content & Communications for 8 months in 2022 and was previously the Content Lead from 2020 to 2021. Before that, she served as Content Strategy Director at Jellyfish from 2015 to 2019, where she developed content strategies for various projects. Scarlett's experience also includes roles at Appnovation, Notbinary, and PAMONO, where she focused on content strategy and management.
Education and Academic Background
Scarlett Pierce studied at the University of Nottingham, where she earned a Bachelor of Arts (BA) degree in Art History and English from 2010 to 2013. Prior to her university education, she attended The Latymer School, which provided her with a strong foundational education. Her academic background has informed her approach to content creation and marketing throughout her career.
Collaborative Work and Team Engagement
In her roles, Scarlett has emphasized collaboration with various teams, including sales, customer success, and finance. She works to inform product pricing and packaging strategies, ensuring that marketing efforts are aligned with business objectives. Her training initiatives for commercial teams enhance their ability to effectively communicate product value, contributing to overall organizational success.
Career Timeline and Key Positions
Scarlett's career spans several years and includes key positions across different organizations. She began her professional journey at onefinestay in operations from 2012 to 2013. Following that, she worked as a Programmes Coordinator at The Springboard Charity & Springboard UK in 2015. She then transitioned to content-focused roles at PAMONO, Jellyfish, Capdesk, and Appnovation, before joining Carta in 2022. This diverse experience has equipped her with a broad skill set in content strategy and product marketing.