Sonja Forgo Hess
About Sonja Forgo Hess
Sonja Forgo Hess serves as the Director of Brand Marketing at Carta, where she has been instrumental in developing brand strategy and leading key initiatives since 2022. Her previous experience includes various strategic roles at McCann Worldgroup and MediaCom, where she managed brand strategy for multiple services.
Current Role at Carta
Sonja Forgo Hess serves as the Director of Brand Marketing at Carta, a position she has held since 2022. In this role, she focuses on developing and executing brand strategies that enhance Carta's market presence. Her responsibilities include managing brand positioning for various services, including Total Compensation, Tax Advisory, Fund Administration, and Alternative Assets. She has also led significant initiatives, such as the Carta Innovators Summit, which featured multiple panel discussions and keynote presentations.
Previous Experience in Brand Strategy
Prior to her current role, Sonja worked at McCann Worldgroup as a Senior Global Strategy Manager for seven months in 2018. During this time, she managed brand strategy for Carta's Total Compensation, Fund Administration, and Alternative Assets services. She also held various positions at McCann, including Global Strategy Director at McCann Health from 2021 to 2022 and Global Strategy Manager from 2015 to 2018. Her experience at McCann has contributed to her expertise in brand strategy development.
Education and Professional Development
Sonja earned a Bachelor of Science degree from Syracuse University, where she studied International Relations and Communications & Rhetorical Studies from 2009 to 2012. She furthered her education by completing the Driving Leadership Potential Program at IESE Business School in 2019, which awarded her a 'Mini-MBA.' This educational background has equipped her with the skills necessary for her roles in brand marketing and strategy.
Career Progression and Roles
Sonja's career began at TTS Media as a Recruiting Associate in 2012, followed by a New Business Development Internship at Social Impact. She then joined McCann New York as an Assistant Account Executive in 2013, progressing to an Account Executive role in 2014. After her tenure at McCann, she worked at MediaCom as an Associate Director of Strategy from 2019 to 2021. This diverse experience has shaped her strategic approach in her current role at Carta.
Key Contributions and Initiatives
At Carta, Sonja has played a pivotal role in shaping brand strategy within the Marketing department. She has developed strategic positioning for various offerings and led the execution of the Carta Innovators Summit, a significant virtual event that included multiple discussions and presentations. Her contributions have been instrumental in enhancing Carta's brand visibility and engagement.