Sophia Tsang
About Sophia Tsang
Sophia Tsang is a Senior Event Marketing Manager at Carta with extensive experience in managing sponsorships and partnerships at major industry events. She has held various marketing roles at organizations such as G&S Business Communications and Blue Ocean Network, and she holds a BA in Journalism from Macaulay Honors College at Baruch College.
Current Role at Carta
Sophia Tsang serves as the Senior Event Marketing Manager at Carta, a position she has held since 2022. In this role, she focuses on managing and executing sponsorships and partnership activations at significant industry events. She creates intimate client dinners and VIP proprietary events aimed at providing value to Carta's founder community. Sophia leads the booth experience and engagement strategies for Carta's premier sponsorships, including events such as SaaStr and SHRM.
Previous Experience in Event Marketing
Sophia has extensive experience in event marketing, having previously worked at dentsu international as an Events Marketing Manager from 2018 to 2020. She also held various roles at G&S Business Communications, including Senior Marketing Specialist, Marketing Specialist, Marketing Coordinator, and Marketing Associate from 2013 to 2018. Her earlier experience includes a position as Event Marketing Lead for CartaX from 2021 to 2022, where she further honed her skills in event management.
Background in Journalism
Sophia began her career in journalism, working as a Journalist at Blue Ocean Network from 2012 to 2013 in China. She also served as an Assistant Producer at WNYC Radio for five months in 2011 to 2012 in Manhattan, New York. This background in journalism has contributed to her communication skills and ability to engage audiences effectively.
Education and Expertise
Sophia studied at Macaulay Honors College at Baruch College, where she earned a Bachelor of Arts degree in Journalism. Her educational background complements her expertise in managing event marketing initiatives. She utilizes various tools for event marketing and management, including Salesforce CRM, Marketo, and Adobe Connect, to achieve clear sales objectives and key goals.