Ulrik Hogrebe
About Ulrik Hogrebe
Ulrik Hogrebe is a Senior Design Director with extensive experience in design and strategy, currently working at Carta since 2022. He has held significant roles at various organizations, including WeWork, BBC, and frog, and has a strong academic background in interaction design and communications.
Work at Carta
Ulrik Hogrebe has been serving as the Senior Design Director at Carta since 2022. In this role, he is responsible for overseeing design strategies and initiatives within the organization. His focus includes enhancing user experience and ensuring that design processes align with business objectives. Carta operates in the financial technology sector, and Hogrebe's expertise contributes to the development of innovative solutions that meet client needs.
Education and Expertise
Ulrik Hogrebe holds a Diploma in Interaction Design from the Copenhagen Institute of Interaction Design, where he studied from 2009 to 2010. He also earned a Master’s degree in Visual Culture from the University of Copenhagen between 2007 and 2009. Additionally, he completed a Bachelor of Science in Communications and Business Economics at Copenhagen Business School from 2003 to 2006. His educational background equips him with a strong foundation in design, strategy, and communication.
Background
Hogrebe has a diverse professional background, having worked in various design roles across notable organizations. He was a Design Director at WeWork from 2018 to 2020 and held the position of Senior UX/Service Designer at BBC Online from 2010 to 2013. He also served as Design Director and Head of Interaction Design at frog from 2015 to 2018. His experience spans multiple sectors, including technology and media, contributing to his comprehensive understanding of design processes.
Achievements
Ulrik Hogrebe led the redesign and launch of the 2015 responsive redesign of BBC News and the World Service. This project involved creating innovative news formats and developing internal tools to enhance functionality. His work at BBC News included roles as Design Director and Senior Designer from 2013 to 2015, where he contributed to significant design initiatives. Additionally, he has taught Future Casting and Speculative Design at the Copenhagen Institute of Interaction Design, focusing on critical thinking in technology and innovation.
Professional Roles and Contributions
Throughout his career, Ulrik Hogrebe has held various influential positions, including Group Creative Director at R/GA from 2020 to 2021 and Senior Design Director at Updater from 2021 to 2022. He has also worked as a Design Strategist at e-Types from 2006 to 2011. His roles have consistently emphasized the importance of design strategy and user experience, reflecting his advocacy for craft and the creation of scalable, delightful products.