Usman Khan
About Usman Khan
Usman Khan is a Conversion Rate Optimization Manager at Carta, where he has worked since April 2023. He has extensive experience in digital marketing and analytics, having held various roles at companies such as Salesforce, Google, and Microsoft.
Work at Carta
Usman Khan currently serves as the Conversion Rate Optimization Manager at Carta, a role he began in April 2023. His responsibilities include enhancing conversion rates through data-driven strategies and optimizing user experiences. Prior to this position, he worked as the Growth Marketing Manager - Web Lead at Carta from 2020 to 2022, where he focused on driving growth through effective marketing initiatives.
Previous Experience in Marketing and Analytics
Usman Khan has extensive experience in marketing and analytics across various organizations. He worked as a Marketing Analyst at NileGuide from 2010 to 2012, and as a Marketing Associate at Travelzoo in 2013. He also held positions as a Digital Analyst and Senior Digital Analyst at Salesforce from 2013 to 2016. His early career included an internship at USATODAY.com in 2007 and 2008, where he gained foundational experience in online marketing.
Education and Expertise
Usman Khan holds a Bachelor of Arts degree in Government & Politics and Economics from the University of Maryland, which he completed from 2005 to 2009. He also studied Economic Integration at Universitat Autònoma de Barcelona in 2008. His expertise encompasses web strategy, conversion rate optimization, web analytics, A/B testing, growth marketing, content strategy, search engine marketing, and search engine optimization.
Career Progression at Salesforce and Microsoft
Usman Khan's career includes significant roles at Salesforce and Microsoft. At Salesforce, he progressed from a Digital Analyst to a Senior Digital Analyst between 2013 and 2016. He later joined Microsoft as a Senior Site Manager for Office 365/Microsoft 365, where he worked from 2016 to 2020. His roles in these companies involved leveraging analytics to drive marketing strategies and improve digital experiences.
Work at Google and Crimson Consulting
In addition to his roles at Carta, Salesforce, and Microsoft, Usman Khan worked as a Product Marketing Manager for Google for Education from 2022 to 2023. He also served as an independent contractor at Crimson Consulting in 2010, focusing on social media analysis. These experiences contributed to his comprehensive understanding of digital marketing and product strategy.