Vikram Alva
About Vikram Alva
Vikram Alva serves as the Chief Strategy Officer at CarTrade Tech, overseeing brands such as CarWale and BikeWale. With a background in Mechanical Engineering and extensive experience in marketing and product management, he has significantly contributed to the growth of the automotive classified sector in India.
Work at CarTrade
Vikram Alva currently holds multiple positions at CarTrade.com, including Chief Strategy Officer for CarTrade Tech, which encompasses CarWale, BikeWale, CarTrade, and Shriram Automall. He has been in this role since 2020. Prior to this, he served as President of Used Cars at CarWale and CarTrade.com since 2016. Additionally, he has held the position of Senior Vice President of Marketing since 2012 and Head of Product and Digital Marketing since 2014. His tenure at CarTrade.com spans over a decade, during which he has contributed to various strategic initiatives and marketing efforts.
Education and Expertise
Vikram Alva earned a Bachelor of Engineering (B.E.) in Mechanical Engineering from Bharati Vidyapeeth, studying from 1990 to 1994. He furthered his education by obtaining a Post Graduate Diploma in Management (PGDM) with a focus on Marketing from IMDR between 1995 and 1997. Additionally, he participated in a workshop on Integrated Marketing Communication at the Indian School of Business. His educational background supports his extensive expertise in marketing, product management, and strategic planning.
Background
Before joining CarTrade.com, Vikram Alva worked at Solutions Integrated Marketing Services as Vice President from 2006 to 2009 and as Senior Manager of Strategy and Planning from 2003 to 2005. He also held the position of Senior Vice President at Solutions DIGITAS from 2009 to 2011. Earlier in his career, he worked as a Marketing Executive at Tata International Limited from 1997 to 2000. His diverse background in marketing and strategy has equipped him with the skills necessary for leadership roles in the automotive sector.
Achievements
Vikram Alva has played a significant role in scaling multiple start-ups and has been part of the leadership team that created India’s largest auto classified portal. His experience in leading teams across Product, Marketing, Sales, and Operations has resulted in consistent over-delivery in these roles. His contributions to CarTrade.com and the broader automotive industry reflect his strategic vision and operational expertise.