Douglas Da Silva Hayashi
About Douglas Da Silva Hayashi
Douglas Da Silva Hayashi serves as the Chief of Marketing Office at CARUPI, where he has worked since 2020. He has a diverse background in marketing and engineering, with previous roles at companies such as McKinsey & Company and Easy Taxi.
Current Role at CARUPI
Douglas Da Silva Hayashi serves as the Chief of Marketing Office at CARUPI, a position he has held since 2020. In this role, he leads a team of senior marketing experts in the development and execution of digital marketing campaigns. His responsibilities include managing paid channels to optimize marketing strategies and enhance overall performance metrics. His leadership has contributed to significant improvements in marketing efficiency and effectiveness.
Previous Experience in Marketing and Consulting
Prior to his current role, Douglas gained valuable experience in various marketing and consulting positions. He worked as a Business Analyst at McKinsey & Company from 2017 to 2019 and at Value Partners Management Consulting from 2015 to 2017. His earlier experience includes an internship at Easy Taxi from 2014 to 2015 and a position as Event Manager at POLI Júnior from 2010 to 2011, where he developed skills in project management and marketing strategies.
Educational Background
Douglas holds a Master's degree in Management Engineering from Politecnico di Torino, which he completed from 2012 to 2014. He also earned a Bachelor of Engineering (B.E.) in Engenharia de Produção from Universidade de São Paulo, studying from 2009 to 2014. Earlier, he achieved a Technical Course in Electronic Technician at Centro Federal de Educação Tecnológica de São Paulo from 2006 to 2007, and he completed his secondary education at the same institution from 2005 to 2007.
Achievements in Digital Marketing
Douglas has implemented technological solutions that significantly enhanced the efficiency of digital marketing campaigns. He has achieved a substantial reduction in Customer Cost Acquisition while increasing the volume of leads. Additionally, he played a key role in supporting SEO improvements, which boosted online visibility and engagement for the organizations he has worked with.