Tiago Adorno
About Tiago Adorno
Tiago Adorno is a Manager of Sales and Leader with extensive experience in account management and strategic partnerships. He currently works at CARUPI, overseeing media spaces and advertising initiatives for Via Varejo's websites.
Current Role at CARUPI
Tiago Adorno serves as the Manager of Sales and Leader at CARUPI, a position he has held since 2021. In this role, he is responsible for managing media spaces, advertisements, and marketplace initiatives. He oversees special projects and drives programmatic growth for various stores and brands on Via Varejo's websites, including Casas Bahia, Extra, and Ponto Frio. His leadership in advertising campaigns focuses on increasing the Gross Merchandise Value (GMV) for the company and its partners.
Previous Experience in Sales Management
Before joining CARUPI, Tiago Adorno held several positions in sales management. He worked as an Advertisement Sales Manager at Via Varejo SA from 2018 to 2020, where he managed advertising strategies. His experience also includes roles at Groupon as a Senior Account Executive from 2012 to 2016, and at E.life as an Account Manager for Buzzmonitor in 2017. Additionally, he worked at ESCAD and Gertec in account management roles, contributing to his extensive background in sales.
Educational Background
Tiago Adorno pursued higher education at Universidade Anhembi Morumbi, where he studied International Business and Foreign Trade from 2014 to 2017. He also attended ANHANGUERA EDUCACIONAL, achieving a specialization in Sales, Merchandising, and Marketing, as well as a degree in Commercial Management from 2010 to 2012. His educational qualifications support his expertise in sales and marketing strategies.
Strategic Partnerships and Account Management
Throughout his career, Tiago Adorno has been involved in hunting for new accounts and managing strategic partnerships. His work includes collaboration with manufacturers, marketplaces, trading desks, and advertising agencies to expand and create new advertising formats. This experience has equipped him with the skills necessary to develop innovative solutions and initiatives in the sales and marketing landscape.
Short-Term Roles and Contributions
In addition to his long-term positions, Tiago Adorno has held several short-term roles that contributed to his professional development. He worked as an Account Manager at Get In for one month in 2021 and as a Senior Executive Account Manager at Beblue for six months in 2017. These experiences have enhanced his ability to adapt quickly and manage diverse client needs effectively.