Alex Jackson
About Alex Jackson
Alex Jackson serves as the Head of Product and Marketing at Carv, where he has significantly contributed to the development of a digital ski coach and achieved substantial growth for the platform. His previous experience includes roles at GSK and various positions in the healthcare sector, showcasing a diverse background in marketing and innovation.
Current Role at Carv
Alex Jackson serves as the Head of Product and Marketing at Carv, a position he has held since 2019. In this role, he oversees product development and marketing strategies, contributing to the company's growth and innovation in the ski industry. Under his leadership, Carv has achieved significant milestones, including a 10x growth in platform usage and high engagement rates among users.
Previous Experience in Marketing and Strategy
Prior to his current role, Alex Jackson accumulated extensive experience in marketing and strategy across various organizations. He worked at GSK in multiple capacities, including as a Seretide Marketing Manager and later as Director of Digital Marketing. His tenure at Decideum as an Account Manager and at The Newcastle Upon Tyne Hospitals NHS Foundation Trust in Innovation Strategy further solidified his expertise in managing marketing initiatives and strategic development.
Educational Background
Alex Jackson studied at the Royal Grammar School in Guildford, where he completed his GCSE and A-levels in Chemistry, Biology, Maths, and English from 2003 to 2008. He then pursued higher education at the University of Cambridge, earning a degree in Biological and Biomedical Sciences, with a focus on Natural Sciences, from 2009 to 2012.
Achievements in the Ski Industry
At Carv, Alex Jackson has led the development of the Carv digital ski coach, which has been recognized with the Queen's Award for Innovation. He built a YouTube channel that garnered 14 million views, establishing it as the fastest-growing channel in the ski industry. Additionally, he developed a skier community with a 95% monthly active user rate, indicating strong engagement with the platform.
Growth and Impact at Carv
Under Alex Jackson's leadership, the Carv platform has experienced a remarkable 10x growth, with 95% of users reporting improvements in their skiing skills. His efforts have resulted in the creation of the world's largest ski school by hours taught, demonstrating the significant impact of his work on the skiing community.