Elizabeth Mathew
About Elizabeth Mathew
Elizabeth Mathew is a content manager with a diverse background in journalism and engineering. She currently leads content strategy at Urban Ladder Home Decor Solutions in Bengaluru, having previously worked at notable publications such as The Hindu and Business Line.
Work at Urban Ladder
Elizabeth Mathew has served as the Content Lead at Urban Ladder Home Decor Solutions Private Limited since 2019. In this role, she has been instrumental in shaping the content strategy, focusing on enhancing customer engagement through storytelling. Her work involves creating compelling narratives that resonate with the audience, thereby driving brand loyalty and customer interaction.
Previous Experience at The Hindu
Elizabeth Mathew worked at The Hindu as a Principal Correspondent for 11 months from 2017 to 2018. Prior to this role, she was a Senior Reporter at The Hindu for 8 months from 2016 to 2017. Her tenure at The Hindu contributed to her extensive experience in journalism, where she developed strong reporting and editorial skills.
Background in Journalism
Elizabeth Mathew began her journalism career at Ht Media Ltd as a Trainee Journalist in 2012. She then joined Business Line, also known as the Hindu Business Line, where she worked as a Reporter and Sub Editor for four years until 2016. This progression in her career laid the foundation for her transition into content management.
Education and Expertise
Elizabeth Mathew holds a Bachelor's degree in Electrical Engineering from Sree Nidhi Institute of Science, which she completed from 2005 to 2009. She also studied Journalism at the Asian College of Journalism from 2011 to 2012. This combination of technical and creative education has equipped her with a unique skill set applicable in both journalism and content strategy.