Krishna Kumar Rajendren
About Krishna Kumar Rajendren
Krishna Kumar Rajendren is a Senior Manager in Digital Marketing with extensive experience in international markets. He has held various roles in digital marketing and community management, demonstrating a strong focus on MarTech and customer consent in marketing practices.
Current Role at CasaOne
Krishna Kumar Rajendren currently serves as the Senior Manager of Digital Marketing at CasaOne, a position he has held since 2021. In this role, he is responsible for overseeing digital marketing strategies and initiatives aimed at enhancing brand visibility and customer engagement. His tenure at CasaOne reflects his commitment to leveraging digital channels to drive business growth.
Previous Experience at CasaOne
Prior to his current role, Krishna worked at CasaOne as a Digital Marketing Manager from 2019 to 2020. During this time, he contributed to the development and execution of digital marketing campaigns, focusing on optimizing online presence and increasing customer acquisition. His experience at CasaOne has equipped him with valuable insights into the digital marketing landscape.
Educational Background
Krishna Kumar Rajendren studied at Shanmugha Arts, Science, Technology and Research Academy, where he earned a Master's degree in Advanced Manufacturing from 2012 to 2017. He also attended Vikaasa School from 2010 to 2012, where he achieved a focus in Biology. His educational background provides a strong foundation for his career in digital marketing.
Experience in Digital Marketing
Krishna has extensive experience in digital marketing, having worked in various roles across different companies. He served as a Digital Marketing Executive at Tandem NZ Limited from 2018 to 2019 and held multiple positions at Zepo.in, including Marketing Officer and Community Manager Intern. His diverse roles have contributed to his expertise in the field.
Focus on MarTech and Customer Consent
Krishna Kumar Rajendren has a strong focus on Marketing Technology (MarTech) and is recognized as an early adopter of new technologies in the digital marketing sector. He is an ardent follower of 'Permission Marketing', which emphasizes the importance of obtaining customer consent before engaging in marketing activities. This approach aligns with current trends in consumer privacy and engagement.