Alice Duquennoy
About Alice Duquennoy
Alice Duquennoy is a Senior Analyst in e-CRM at Cascades, with a diverse background in marketing and analysis across various companies in Canada and France. She has held multiple roles in marketing and analysis since 2009, including positions at Droit-inc.com, O2 Web, and IRI.
Current Role at Cascades
Alice Duquennoy serves as a Senior Analyst e-CRM at Cascades, a position she has held since 2021. In this role, she focuses on enhancing customer relationship management strategies through digital channels. Her responsibilities include analyzing customer data and developing insights to improve engagement and retention.
Previous Experience in Marketing and Analysis
Prior to her current role, Alice held several positions in marketing and analysis. She worked as a Category and Merchandising Analyst at Reitmans Canada Ltée/Ltd from 2016 to 2018. Before that, she was a Web Marketing Analyst at O2 Web from 2018 to 2021, and a Sales and Marketing Analyst Consultant at IRI from 2013 to 2014. These roles contributed to her expertise in consumer insights and marketing strategies.
Educational Background
Alice Duquennoy completed her Master’s Degree in Marketing and Entrepreneurship at EMLYON Business School from 2008 to 2012. Additionally, she studied Business Administration and Management at Universität Mannheim, where she earned another Master's degree from 2011 to 2012. Her educational background has equipped her with a strong foundation in business and marketing principles.
Work History Overview
Alice's work history includes diverse roles across various industries. She began her career as a Marketing Assistant at the European Union Chamber of Commerce in China in 2009. She then transitioned to roles at Danone Waters as a Marketing Analyst Specialist and VALRHONA as a Product Manager Assistant. Her experience spans multiple countries, including Canada, France, and China.