Barbara D'ugo
About Barbara D'ugo
Barbara D'ugo is a Strategic Account Development Manager with extensive experience in marketing and account management. She has held various roles in prominent companies, demonstrating expertise in leading teams and executing marketing strategies effectively.
Work at Cascades
Barbara D'ugo has been employed at Cascades as a Strategic Account Development Manager since 2016. In this role, she focuses on developing strategic accounts and enhancing customer relationships. Her responsibilities include leading initiatives that align with the company's marketing strategies and ensuring effective execution across various teams. D'ugo's experience in this position has contributed to her expertise in managing complex projects and fostering collaboration among cross-functional teams.
Previous Experience at Lagasse
Before joining Cascades, Barbara D'ugo worked at Lagasse as the Marketing Manager for Creative Services from 2006 to 2013. During her seven years in this role, she was responsible for overseeing marketing initiatives and creative projects. Her tenure at Lagasse allowed her to develop skills in marketing communications and targeted campaigns, which she later applied in her subsequent positions.
Experience at Essendant
Barbara D'ugo served as the Manager of Marketing Programs at Essendant from 2013 to 2015. In this two-year role, she focused on developing and implementing marketing programs that supported the company's objectives. Her work at Essendant further enhanced her capabilities in managing marketing initiatives and building supplier relationships.
Background in Marketing and Management Education
Barbara D'ugo studied Marketing and Management at City Colleges of Chicago - Wilbur Wright College from 1986 to 1988. This two-year educational experience provided her with foundational knowledge in marketing principles and management practices, which she has applied throughout her career in various marketing roles.
Core Competencies in Marketing
Barbara D'ugo possesses core competencies in several areas of marketing, including category marketing, product marketing, and B2B marketing. She is skilled in organizing tradeshows and events, as well as gathering and utilizing customer feedback. Her strong problem-solving abilities and relationship-building practices enable her to effectively take initiatives from concept to completion.