Darshna Chetty
About Darshna Chetty
Darshna Chetty is a Senior Product Manager with extensive experience in marketing and brand management, currently working at Cascades since 2021. She previously held roles at LASIK MD and Rogers Communications, where she developed brand strategies and received multiple awards for her contributions.
Current Role at Cascades
Darshna Chetty has been serving as a Senior Product Manager at Cascades since 2021. In this role, she is responsible for overseeing product development and management, ensuring that the company's offerings align with market demands and customer needs. Her experience in product management allows her to implement strategies that enhance product performance and drive business growth.
Previous Experience at LASIK MD
Chetty worked at LASIK MD in various capacities from 2011 to 2018. She began as a Relationship Marketing Specialist and progressed to Senior Brand Manager for Affiliate Brands. During her tenure, she developed the brand plan and strategy for Refresh MD and four other vision brands. Her contributions were recognized with the Marketing Employee of the Year Award in both 2011 and 2014.
Experience at Rogers Communications
From 2019 to 2020, Chetty held the position of Marketing Manager - Quarterly Planning at Rogers Communications. In this role, she was involved in strategic marketing initiatives and planning processes. Her ability to manage complex challenges and work effectively under pressure contributed to the success of the Fido brand during her time there.
Education and Academic Background
Chetty studied at Université Lumière (Lyon II), where she earned both a Bachelor's degree and a Master's degree in Economics and Management. She completed her Bachelor's degree from 2002 to 2005 and her Master's degree from 2005 to 2006. Her academic background provides a solid foundation for her career in product management and marketing.
Early Career and Skills Development
Before her roles at LASIK MD and Rogers, Chetty worked at Smartbox Group as Marketing & PR Director and Assistant Product Manager. Her early career experiences helped her develop skills in marketing strategy and public relations. She is recognized for being idea-driven and maintaining high expectations for work quality, which facilitated her transition to more advanced roles.