Everton Medeiros
About Everton Medeiros
Everton Medeiros is a Strategy and Market Research Analyst at Cascades in Toronto, Canada, where he has worked since 2019. He has extensive experience in market intelligence, having previously held positions at J.Macêdo and Deloitte Brazil.
Work at Cascades
Everton Medeiros has been employed at Cascades since 2019, serving as a Strategy and Market Research Analyst in Toronto, Canada. In this role, he focuses on monitoring and reporting macro market indicators to identify trends that influence market growth. He develops Market Share analyses specifically for the Recovery Paper Industry in Canada. Additionally, he creates reports using Power BI that integrate data from Statistics Canada, providing valuable insights for the sales team.
Previous Experience in Market Intelligence
Prior to his current position, Medeiros worked at J.Macêdo as a Market Intelligence Analyst from 2014 to 2016 in the São Paulo Area, Brazil. He also held a position at Deloitte Brazil as a Senior Market Intelligence Analyst for six months in 2018 to 2019. His earlier role at Deloitte Brazil was as an Economic Research Analyst from 2011 to 2014. Throughout these roles, he executed large business projects across various sectors, including oil and gas, food, wheat, mining, paper & pulp, and construction.
Education and Expertise
Everton Medeiros has a strong educational background in economics and market research. He earned a Bachelor's degree in Economics from Universidade São Judas Tadeu, completing his studies from 2010 to 2014. He furthered his education by obtaining an MBA in Marketing Research with a focus on Market Intelligence from Inbrasc, studying from 2015 to 2016. Additionally, he studied Data Analytics at BrainStation, enhancing his analytical skills and expertise in data-driven decision-making.
Technical Skills and Tools
Medeiros utilizes various software programs to extract and manipulate large databases for strategic insights. His proficiency includes tools such as Power BI and Tableau, which he employs to create comprehensive reports and visualizations. He also leverages social media analytics to enhance market research efforts. His technical skills support his ability to provide data-driven insights that inform business strategies.