François David
About François David
François David serves as the Vice President of Sales, Marketing & Innovation for North America at Cascades, where he has worked since 2020. He has held various senior roles in marketing and sales across several companies, including Johnson & Johnson and Sandoz Canada Inc., and is recognized for his coaching style and ability to build strong business partnerships.
Current Role at Cascades
François David serves as the Vice President of Sales, Marketing & Innovation for North America at Cascades. He has held this position since 2021 and operates from Candiac, Québec, Canada. In this role, he focuses on driving sales strategies, marketing initiatives, and innovation within the company. His leadership is characterized by a coaching style that energizes and motivates high-performing teams.
Previous Experience in Sales and Marketing
François David has extensive experience in sales and marketing across various organizations. He worked at Molson Canada as Senior Brand Director for Molson M from 2010 to 2011. He also held the position of Senior Marketing Director at Pendopharm from 2015 to 2016. His tenure at Pierre Fabre Group included roles as National Commercial Director and National Sales Director from 2011 to 2015. Additionally, he served as Executive Director and Head of the Consumer Products Business Unit at Sandoz from 2016 to 2019.
Educational Background
François David studied at Collège de Sherbrooke, where he earned a College Diploma in Administration with a focus on Marketing from 1992 to 1995. He furthered his education at Université de Sherbrooke, obtaining a Bachelor of Business Administration (B.B.A.) with a specialization in Marketing from 1996 to 1998.
Fluency and Communication Skills
François David is fluent in both French and English. He is comfortable addressing groups of varying sizes in both languages, which enhances his ability to communicate effectively in diverse business environments. This bilingual proficiency supports his roles in sales and marketing, allowing him to engage with a wide range of stakeholders.
Achievements in Business Development
François David is recognized for successfully selling a division of Sandoz Canada Inc. and reorganizing its commercial activities to align with strategic imperatives. He is known for developing long-lasting partnerships with both national and international business partners, which has contributed to his success in various leadership roles.