Isabelle Desrochers
About Isabelle Desrochers
Isabelle Desrochers serves as the Directrice de Compte National at Cascades, a position she has held since 2006. She has a background in marketing, with experience at Kraft Foods and a strong educational foundation from HEC Montréal and Université de Sherbrooke.
Work at Cascades
Isabelle Desrochers has been employed at Cascades since 2006, where she holds the position of Directrice de Compte National. In this role, she is responsible for managing national accounts and developing strategies to enhance client relationships. Prior to her current position, she worked as Trade Marketing Manager at Cascades from 2005 to 2006. Her extensive experience at Cascades spans over 18 years, showcasing her commitment to the company and her expertise in account management.
Previous Experience at Kraft Foods
Before joining Cascades, Isabelle Desrochers worked at Kraft Foods in various roles. She served as Senior Category Management Specialist from 1999 to 2001, where she focused on category management strategies. Following this role, she was promoted to Directrice de Comptes Majeurs, a position she held from 2001 to 2005. During her time at Kraft Foods, she developed significant skills in account management and marketing.
Education and Expertise
Isabelle Desrochers holds a Maitrise in Marketing from Université de Sherbrooke, which she completed from 1994 to 1995. She also earned a Bachelor of Business Administration (B.B.A.) in Marketing from HEC Montréal, studying there from 1990 to 1993. Her educational background provides a strong foundation in marketing principles and business strategies, contributing to her professional success.
Career Timeline
Isabelle Desrochers has a diverse career timeline that reflects her growth in the marketing and account management sectors. She began her career at Kraft Foods in 1999 and transitioned to Cascades in 2005. Over the years, she has held various positions that have allowed her to develop expertise in trade marketing and account management, culminating in her current role at Cascades.