Isabelle Gendron
About Isabelle Gendron
Isabelle Gendron is a Marketing Manager for Strategic Accounts at Cascades, where she has worked since 2021. She has extensive experience in product management and digital communication strategy, with a strong background in content creation and marketing analytics.
Work at Cascades
Isabelle Gendron has been employed at Cascades since 2020, initially serving as Product Manager and currently holding the position of Marketing Manager for Strategic Accounts since 2021. In her role, she focuses on managing strategic marketing initiatives and product management, contributing to the company's overall marketing strategy. Her responsibilities include overseeing digital marketing efforts, creating newsletters, and managing database systems to enhance customer engagement.
Education and Expertise
Isabelle Gendron studied at Université de Sherbrooke, where she earned a Baccalauréat in Administration des affaires with a specialization in marketing from 1998 to 2001. She furthered her education at the same institution, obtaining a Maîtrise in Marketing from 2001 to 2003. Her academic background provides a solid foundation for her expertise in digital communication strategies, SEO configuration, and content creation.
Background
Prior to her current roles at Cascades, Isabelle Gendron gained valuable experience in various positions within the marketing field. She worked as a Product Manager at Lise Watier Cosmétiques from 2015 to 2016 and held the position of Assistant Product Manager at CHANEL from 2006 to 2012. Additionally, she contributed to product development at Olymel from 2013 to 2015. This diverse background has equipped her with skills in product management, digital marketing, and content creation.
Achievements
Isabelle Gendron has demonstrated her capabilities in managing content creation projects and producing storyboards. She has been involved in designing social network plans for digital advertising campaigns and measuring digital campaign performance using Google Analytics. Her strong organizational skills and ability to adapt to various professional situations have contributed to her effectiveness in marketing roles.