Martin Laverdure
About Martin Laverdure
Martin Laverdure serves as the General Sales Director at Cascades SPG, where he has worked since 2019. He has extensive experience in sales and marketing across various roles at Diageo and Breakthru Beverage Group, demonstrating expertise in both B2B and B2C markets.
Current Role at Cascades
Martin Laverdure serves as the General Sales Director at Cascades SPG, a position he has held since 2019. He operates from the Montreal, Canada Area, where he oversees sales strategies and initiatives for the organization. His role involves managing sales operations and driving growth within the company, leveraging his extensive experience in both B2B and B2C markets.
Professional Experience at Diageo
Laverdure has a significant history with Diageo, where he held multiple positions over several years. He began as a Territory Manager from 2004 to 2010, followed by roles as District Sales Manager in 2011, Key Account Manager from 2011 to 2013, and Regional Trade Marketing Manager from 2010 to 2011. He also served as Regional Director for the Midwest for 11 months in 2013 to 2014. His diverse roles at Diageo equipped him with skills in sales management and trade marketing.
Experience at Breakthru Beverage Group
From 2014 to 2019, Laverdure worked at Breakthru Beverage Group as the Regional Director for Eastern Canada. In this role, he was responsible for overseeing operations and sales strategies in the eastern region, further enhancing his expertise in the beverage industry and regional market dynamics.
Educational Background
Laverdure studied at the University of Sherbrooke and UQAM, where he completed his education from 2002 to 2006. His academic background provides a foundation for his career in sales and marketing, contributing to his understanding of market trends and consumer behavior.
Sales Expertise and Skills
Laverdure possesses strong skills in pricing strategy, essential for competitive positioning in the market. His expertise spans both wholesale and manufacturing industries, demonstrating his adaptability and proficiency in various sales environments. He has a proven track record in consumer products, focusing on end-user satisfaction and market trends.