Mylène Boucher, MSc
About Mylène Boucher, MSc
Mylène Boucher, MSc, serves as the Innovation Director for the Containerboard Packaging Division at Cascades, a position she has held since 2022. With extensive experience in innovation and marketing across various sectors, she has contributed to significant brand developments and strategic initiatives throughout her career.
Work at Cascades
Mylène Boucher currently serves as the Innovation Director for the Containerboard Packaging Division at Cascades, a position she has held since 2022 in Saint-Bruno-de-Montarville, Québec, Canada. Prior to this role, she worked as the Senior Innovation Manager in the same division from 2020 to 2022. Her experience at Cascades also includes serving as the Marketing & Innovation Director for North America in the Tissue Group from 2017 to 2019, and as the Marketing Director for Consumer Products in Canada from 2014 to 2015. Boucher has been instrumental in driving innovation and brand strategy within the organization.
Education and Expertise
Mylène Boucher holds a Master's Degree in Marketing from HEC Montréal, which she completed from 1996 to 1997. Her educational background has equipped her with the necessary skills to excel in various marketing and innovation roles throughout her career. Boucher's expertise spans across brand strategy, market analysis, and consumer research, enabling her to contribute effectively to the development and positioning of brands within the consumer products sector.
Background
Mylène Boucher began her career in 1994 as a Sales Representative at The Kraft Heinz Company, where she worked for two years. She then transitioned to roles in market analysis and project management, including positions at Ipsos and Ubisoft. From 2002 to 2014, she worked at Aliments ULTIMA - iögo - Yoplait as an Innovation Manager and Band Manager, where she played a significant role in brand development. Her diverse background in various industries has contributed to her comprehensive understanding of market dynamics.
Achievements
Throughout her career, Mylène Boucher has achieved notable successes in brand development and innovation. She contributed to the iögo brand's development, which received multiple awards, including three Gaïa prizes in 2012. At Cascades, she played a key role in launching the Fluff & Tuff brand, which experienced double-digit growth and won the world award for best new paper product at the PPI Awards. Boucher's contributions to innovation have been recognized within the industry, showcasing her impact on brand strategy.
Professional Involvement
Mylène Boucher has actively participated in leadership teams, including the National Innovation Leadership Team at Arterra Wines, where she focused on driving innovation across the organization. She also served on the Quebec-Atlantic Leadership Team at Arterra Wines, contributing to regional leadership initiatives. Her involvement in these teams highlights her commitment to fostering innovation and collaboration within the industry.