Nancy Benard
About Nancy Benard
Nancy Benard is a Senior Analyst in Innovation and Marketing at Cascades, where she has worked since 2018. She holds advanced degrees in Environmental Studies and Business Administration from Université de Sherbrooke and has extensive experience in marketing analysis and strategic data presentation.
Work at Cascades
Nancy Benard has been employed at Cascades since 2018, serving as a Senior Analyst in the Innovation & Marketing department. In this role, she focuses on strategic data analysis and presentation, utilizing her expertise in creating Power BI reports. Her contributions include developing a market intelligence structure tailored for the department, which aids in informed decision-making and enhances marketing strategies. Additionally, she plays a significant role in the development of the company's sustainability development plan, emphasizing environmental considerations.
Education and Expertise
Nancy Benard holds two degrees from Université de Sherbrooke. She earned a Baccalauréat en Administration des affaires with a specialization in marketing, as well as a Diplôme de 2e cycle en gestion de l'environnement in Environmental Studies. Her educational background equips her with a solid foundation in both business administration and environmental management, allowing her to effectively integrate sustainability into marketing practices.
Background
Prior to her current role at Cascades, Nancy Benard accumulated extensive experience in marketing and business analysis. She worked at SAQ for six years as a Marketing Business Analyst, focusing on relational marketing, and previously held the position of Marketing Analyst for one year. Her career also includes a decade-long tenure at CAA-Québec as a Senior Business Intelligence Analyst, where she developed skills in data analysis and market research.
Achievements
Throughout her career, Nancy Benard has specialized in B2B and B2C marketing research, particularly in customer and consumer voice studies. She has successfully developed a market intelligence structure for the Innovation & Marketing department at Cascades. Her involvement in the company's sustainability development plan highlights her commitment to integrating environmental considerations into business strategies.