Philippe Laporte
About Philippe Laporte
Philippe Laporte serves as the Corporate Director of Customer Experience at Cascades in Montréal, Québec, Canada, a position he has held since 2020. He has extensive experience in marketing and customer experience, particularly from his tenure at Videotron, where he held various roles over several years.
Work at Cascades
Philippe Laporte has been serving as the Corporate Director of Customer Experience at Cascades since 2020. In this role, he focuses on enhancing customer interactions and overall satisfaction within the organization. His tenure at Cascades has lasted for four years, and he operates out of Montréal, Québec, Canada.
Previous Experience at Videotron
Prior to joining Cascades, Philippe Laporte held various positions at Videotron, contributing to multiple aspects of marketing and customer experience. His roles included Senior Director of Marketing and Customer Experience, where he worked for seven months in 2020, and Director of Marketing for Product Distribution from 2016 to 2017. He also served as a Marketing Manager for retention and loyalty from 2014 to 2016, and as a Product Manager for mobile accessories and data products from 2011 to 2013.
Education and Expertise
Philippe Laporte completed his studies at Université de Montréal - HEC Montréal, earning a Bachelor of Business Administration (BAA) with a focus on Marketing from 2006 to 2010. Earlier, he studied at ACS - Hillingdon, where he achieved the International Baccalaureate, focusing on Economics and Biology from 2004 to 2006. His educational background supports his expertise in customer experience and marketing strategies.
Career Development at Videotron
Philippe Laporte's career at Videotron began as a Corporate Sales Representative from 2007 to 2010. He progressed to roles such as Marketing Coordinator for trade marketing and multiproducts, and later became a Marketing Manager for multiple products. His diverse experience at Videotron equipped him with a comprehensive understanding of marketing and customer engagement.
Internship at L'Oreal
In 2009, Philippe Laporte completed a marketing internship at L'Oreal, specifically within the luxury products division. This experience contributed to his foundational knowledge in marketing and brand management, which he later applied in his various roles at Videotron and Cascades.