Sarah Smith
About Sarah Smith
Sarah Smith is a Category Development Analyst at Cascades, where she has worked since 2014. With over 10 years of experience in market analysis and category management, she combines industry intelligence with strategic initiatives to support corporate goals.
Work at Cascades
Currently, Sarah Smith serves as a Category Development Analyst at Cascades, a position she has held since 2014. Based in Kingsey Falls, Quebec, Canada, she focuses on integrating industry intelligence with tactical initiatives to support corporate strategic plans. Her role involves analyzing market trends and consumer behavior to inform product development and marketing strategies.
Previous Experience at Recochem Inc.
Sarah Smith worked at Recochem Inc. as a Category Manager from 2003 to 2006. During her three years in this role, she was based in Montréal, Quebec, Canada. Her responsibilities included managing product categories and developing strategies to enhance market presence and sales performance.
Experience at Nielsen
Before joining Cascades, Sarah Smith was employed as a Senior Market Analyst at Nielsen from 2013 to 2014. In this role, she worked in New York, New York, United States, where she provided market insights and analytics to support client decision-making processes.
Role at Crayola
From 2008 to 2013, Sarah Smith held the position of Category Advisor at Crayola in Easton, Pennsylvania, United States. Over five years, she contributed to category management and strategic planning initiatives, focusing on product positioning and market analysis.
Education and Expertise
Sarah Smith earned her Bachelor of Business Administration degree from Durham College, where she studied from 2000 to 2003. Her educational background, combined with over ten years of experience in project planning and execution in retail and corporate environments, has equipped her with a strong foundation in market analysis and strategic development.