Sarah Smithias
About Sarah Smithias
Sarah Smithias serves as the Customer Insights & Analytics Manager at Cascades, where she has worked since 2014. With over a decade of experience in retail and corporate project management, she has held various roles, including Category Advisor at Crayola and Senior Market Analyst at Nielsen.
Work at Cascades
Sarah Smithias has served as the Customer Insights & Analytics Manager at Cascades since 2014. In this role, she focuses on leveraging customer insights to inform business strategies. Her responsibilities include planning, coordinating, and executing analytics projects that align with corporate objectives. Smithias has contributed to the company's understanding of market trends and consumer behavior, enhancing decision-making processes. Her tenure at Cascades spans a decade, during which she has played a pivotal role in driving data-driven initiatives.
Previous Experience
Before joining Cascades, Sarah Smithias held several positions that contributed to her expertise in customer insights and analytics. She worked at Crayola as a Category Advisor from 2008 to 2013, where she focused on product categories and market strategies. Prior to that, she was a Category Manager at Recochem Inc. from 2003 to 2006, overseeing category performance and strategic planning. Additionally, she served as a Senior Market Analyst at Nielsen for one year in 2013-2014, where she analyzed market data to support client needs.
Education and Expertise
Sarah Smithias earned her Bachelor of Business Administration (B.B.A.) from Durham College, completing her studies from 2000 to 2003. Her educational background provides a strong foundation in business principles, which she applies in her current role. With over 10 years of experience in the field, she combines industry intelligence with tactical initiatives to support corporate strategic plans. Smithias is committed to continual development in her professional endeavors, enhancing her skills and knowledge in analytics and market insights.
Professional Skills
Sarah Smithias is recognized for her ability to deliver insightful and fact-based analytics. Her work has garnered praise from clients and teammates alike, reflecting her proficiency in understanding complex data and translating it into actionable strategies. She excels in planning and executing projects in high-profile retail and corporate environments. Her expertise includes market analysis, category management, and customer insights, which are critical in driving business success.