Heath Hutchison
About Heath Hutchison
Heath Hutchison is the Director of Growth Marketing at Casepoint LLC, bringing over 15 years of experience in multi-channel lead generation campaigns for B2C and B2B markets. His previous roles include positions at Translations.com, OnePoint Human Capital Management, and REC Solar, where he developed expertise in various marketing strategies and technologies.
Current Role at Casepoint
Heath Hutchison serves as the Director of Growth Marketing at Casepoint LLC, a position he has held since 2021. In this role, he focuses on developing and implementing strategies to enhance customer acquisition and retention. His responsibilities include directing multi-channel lead generation campaigns and overseeing promotional initiatives that leverage various marketing channels.
Previous Experience in Marketing
Heath Hutchison has over 15 years of experience in marketing, having held various positions in notable organizations. He worked at Translations.com as a Marketing Coordinator from 2004 to 2008, and then at REC Solar in multiple roles, including Marketing Operations Manager and Field Marketing Specialist from 2008 to 2013. He also served as the Director of Marketing at OnePoint Human Capital Management from 2015 to 2021.
Education and Expertise
Heath Hutchison earned a Bachelor of Science in Marketing and Spanish Studies from American University, completing his studies from 1996 to 2000. His educational background supports his extensive expertise in designing and leading multi-channel lead generation campaigns for both B2C and B2B markets, utilizing various marketing strategies and technologies.
Skills in Marketing Campaigns
Heath Hutchison is experienced in directing promotional and nurture campaigns across multiple channels, including SEO, PPC, display advertising, retargeting, email marketing, and social media. He has a successful track record of establishing campaign strategies and backend technologies that support marketing programs throughout the customer journey.
Relationship Management
Heath Hutchison is adept at building strong relationships with clients, vendors, and internal stakeholders. His ability to foster these connections supports the objectives of customer acquisition and retention, which are crucial for the success of marketing initiatives.