Aarushi Chaurasia
About Aarushi Chaurasia
Aarushi Chaurasia is a Senior Associate Visual Designer at Cashfree Payments in Bengaluru, India, with extensive experience in various design elements including brand identity and e-commerce visuals. She has developed expertise in Product Experience using Behavioral Science and has worked across multiple design roles in different companies since 2017.
Work at Cashfree Payments
Aarushi Chaurasia currently serves as a Senior Associate - Visual Designer at Cashfree Payments, a position she has held since 2022 in Bengaluru, Karnataka, India. In this role, she is responsible for designing responsive product landing pages for both desktop and mobile platforms. She has successfully taken over 32 landing pages live since January 2023. Aarushi has developed a library of visual assets to streamline usage for marketing and design teams, enhancing workflow efficiency. Her work involves coordinating with cross-functional teams to understand design requirements and ensure alignment with organizational goals.
Education and Expertise
Aarushi Chaurasia holds a Bachelor of Technology (BTech) in Electronics and Communication Engineering from Galgotias College of Engineering and Technology, where she studied from 2013 to 2017. She furthered her education by obtaining a Master of Design from the National Institute of Fashion Technology, India, from 2017 to 2019, specializing in Design Research and Digital Design. Additionally, she completed a course in 'Human Computer Interaction' through the Interaction Design Foundation. Aarushi has developed expertise in Product Experience using Behavioral Science.
Background
Before her current role at Cashfree Payments, Aarushi Chaurasia gained diverse experience in the design field. She worked as a Freelance Designer at Monkeys And Bananas for two months in 2019 and served as a Designer & Merchandiser at BESTSELLER for one month in 2018. She was a Visual Design Executive at Nutrabay from 2020 to 2021 and completed a design internship at AJIO.com in 2019. Additionally, she worked as a Fashion Researcher & Forecaster at f-trend in 2019 and as a Graduate Engineering Trainee at vivo India in 2017.
Design Skills and Tools
Aarushi Chaurasia is proficient in a wide range of design tools, including Figma, Adobe Illustrator, Adobe Photoshop, Adobe Lightroom, Adobe Flash, Adobe After Effects, and Autodesk 3ds Max Studios. Her skill set encompasses creating various design elements such as brand identity, print designs, package and label designs, social media creatives, static and animated adverts, e-commerce catalogue images, infographics, iconography, logos, and illustrations. She also provides knowledge transfer to new joiners and freelancers to ensure consistency in design standards.