Amit Goel
About Amit Goel
Amit Goel is a Director at Cashfree Payments, specializing in the development of strategic relationships with channel partners. He has extensive experience in prepaid card products and has held various roles in the banking and payments sectors.
Current Role at Cashfree Payments
Amit Goel serves as the Director at Cashfree Payments, a position he has held since 2021. In this role, he focuses on developing long-term strategic relationships with channel partners and co-branding partners. He is responsible for driving corporate strategic initiatives for prepaid products and managing end-to-end product development, innovation, launches, and implementation. Additionally, he collaborates with marketing and corporate communication teams to design product collaterals and develop communication plans.
Previous Experience in the Financial Sector
Amit Goel has extensive experience in the financial sector. He worked as Vice President at YES BANK from 2017 to 2020, where he managed prepaid card products. Prior to that, he served as Prepaid Cards Product Sales Manager at Yes Bank Ltd from 2012 to 2014. His career also includes a role as Associate Director at MatchMove Pay Pte. Ltd. for 10 months in 2016-2017 and as Manager Key Account for Prepaid Cards at ICICI Bank Ltd from 2008 to 2012.
Educational Background
Amit Goel holds a Bachelor of Computer Applications (BCA) from Guru Gobind Singh Indraprastha University, Delhi, which he completed from 2001 to 2004. He also earned an MBA from IBS Hyderabad, studying Management from 2006 to 2008. Additionally, he has a Diploma in Pharmacy from the College of Pharmacy, Delhi University. His educational qualifications provide a strong foundation for his expertise in product management and development.
Expertise in Prepaid Card Products
Amit Goel is recognized as a domain expert in prepaid card products, particularly in North and West India. He identifies and acquires channel partners and co-branding partners to enhance market share for prepaid products. His responsibilities include conducting training for branches and sales teams on prepaid card offerings, overseeing card inventory management, and performing research and market analysis to assess product relevance and competitive positioning.
Strategic Initiatives and Product Promotion
In his current role, Amit Goel drives and implements corporate strategic initiatives for prepaid products. He designs, implements, and coordinates internal and external product promotion programs with various stakeholders. His efforts aim to ensure the successful launch and promotion of prepaid card products, contributing to the overall growth and market presence of Cashfree Payments.