Bala Subramanian
About Bala Subramanian
Bala Subramanian is a Manager of Product Marketing at Cashfree Payments, where he has worked since 2023. He previously held various roles at Zoho Corporation, contributing to product marketing and sales processes in the Middle East and Africa region.
Work at Cashfree Payments
Bala Subramanian currently holds the position of Manager - Product Marketing at Cashfree Payments. He has been with the company since 2023, contributing to the marketing strategies and product positioning in the financial technology sector. His role involves aligning product marketing efforts with business objectives to enhance market presence and drive customer engagement.
Previous Experience at Zoho Corporation
Before joining Cashfree Payments, Bala Subramanian worked at Zoho Corporation for four years, where he held multiple roles. He started as a Technical Support Engineer from 2016 to 2018, then transitioned to a Sales Engineer from 2018 to 2019, and finally served as a Product Marketing Associate from 2019 to 2023. In these positions, he established sales processes for various products and analyzed industry trends to shape pricing strategies.
Education and Expertise
Bala Subramanian earned his Bachelor of Technology (B.Tech.) in Computer Science from SASTRA University, where he studied from 2012 to 2016. His educational background provides a strong foundation for his roles in product marketing and technical support, allowing him to effectively bridge the gap between technical development and market needs.
Achievements in Product Marketing
During his tenure at Zoho Corporation, Bala established the entire sales process for six Zoho Finance products in the Middle East and Africa region. He successfully achieved synergy between development and marketing processes, which contributed to the growth and market penetration of these products. He also analyzed industry trends and shaped pricing strategies for accounting software utilized by over 250,000 global companies.
Public Speaking and Community Engagement
Bala has spoken at numerous international cloud technology and industry-specific conferences. These speaking engagements have provided him with unique insights into the expectations of business owners, enhancing his understanding of market dynamics and customer needs. He is also actively engaged in crafting SEO-optimized blogs and orchestrating both offline and online events.