Elita Sequeira
About Elita Sequeira
Elita Sequeira is the Associate Director of Communications at Cashfree, where she has worked since 2019. With a background in public relations and advertising, she has held various roles in prominent firms and possesses a strong passion for storytelling and effective communication.
Current Role at Cashfree Payments
Elita Sequeira serves as the Associate Director of Communications at Cashfree Payments, a role she has held since 2019. Based in Bengaluru, Karnataka, India, she is responsible for overseeing the company's communication strategies. Her work focuses on ensuring that the messaging aligns with the company's objectives and resonates with various stakeholders.
Previous Experience in Public Relations
Before joining Cashfree Payments, Elita Sequeira worked at several prominent public relations firms. She was an Associate Director at MSLGROUP India from 2017 to 2019. Prior to that, she held positions at Adfactors PR, where she progressed from Senior Account Executive to Assistant Account Manager between 2009 and 2011. Her experience in public relations has shaped her approach to communication, which she describes as being the 'Guardian of the Message.'
Education and Academic Background
Elita Sequeira pursued her education in communication and advertising. She studied at AICAR Business School, where she earned a Post Graduate Diploma in Business Administration (PGDBA) from 2005 to 2007. Earlier, she obtained a Bachelor of Mass Media (B.M.M.) from Wilson College from 2001 to 2004. Additionally, she completed her Junior College education at St. Xavier's College from 1998 to 2000.
Career Transition and Influences
Elita Sequeira transitioned from advertising to public relations, inspired by a professor who referred to PR professionals as 'Custodians of the Brand.' This shift allowed her to leverage her passion for storytelling and effective communication. She began her career as a Script Writer for Pogo, a children's TV channel, which laid the foundation for her future roles in communication.
Communication Skills and Unique Abilities
Elita Sequeira possesses a unique ability to communicate effectively across language barriers, utilizing gestures and expressions to convey messages. This skill enhances her effectiveness in public relations and aligns with her passion for storytelling and aligning agendas to achieve common goals. Her diverse background in various communication roles has contributed to her expertise in the field.