Gauri Singh
About Gauri Singh
Gauri Singh is a Senior Product Manager-Growth at Cashfree Payments, where she has worked since 2022. With a background in product management and experience at various companies, she has contributed to significant improvements in sales processes and merchant onboarding.
Work at Cashfree Payments
Gauri Singh has been serving as the Senior Product Manager-Growth at Cashfree Payments since 2022. In this role, she has focused on automating the marketing funnel to facilitate self-serve onboarding for merchants. She has also developed a machine learning scoring engine aimed at identifying high-intent merchants. Additionally, Gauri implemented a dynamic assignment model for the intelligent allocation of Sales Managers to merchants based on business metrics. Her efforts have significantly enhanced sales conversion processes for around 400 Sales Managers, improving the quality of merchant relationships.
Previous Experience
Prior to her current position, Gauri Singh held various roles in product management and consulting. She worked as a Product Manager at Finvolv from 2018 to 2020 and served as an Associate Product Manager and User Experience Consultant at the same company from 2017 to 2018 and 2016 to 2017, respectively. Gauri also had a brief tenure as a Product Manager at Paytm in 2020. Before her time at Finvolv, she worked at Verizon as a Senior Product Manager from 2020 to 2022. Her early career included roles at the Entrepreneurship Cell, RVCE, and internships at Zoomcar and Tata Motors.
Education and Expertise
Gauri Singh earned her Bachelor of Engineering (B.E.) in Industrial Engineering and Management from RV College of Engineering, where she studied from 2012 to 2016. Her foundational education includes studies in Mathematics at Delhi Public School - Varanasi, where she completed her X and XII grades from 2006 to 2011. Gauri's academic background supports her expertise in product management and growth strategies.
Achievements in Product Management
Throughout her career, Gauri Singh has achieved notable results in product management. At Cashfree Payments, she created a churn revival model that reduced the churn rate by 18% quarterly and increased average GMV growth by 5%. She also conducted data modeling that led to a 2X increase in upsell and a 1.5X increase in cross-sell within a 500,000 merchant base. These initiatives reflect her ability to drive growth and improve operational efficiency in the organizations she has worked for.