Jaya Simha
About Jaya Simha
Jaya Simha is a Digital Marketing Associate at Cashfree in Bangalore, where he has worked since 2021. He has a background in market research and business development, with expertise in lead enrichment tools and online reputation management.
Work at Cashfree Payments
Jaya Simha has been employed at Cashfree Payments as a Digital Marketing Associate since 2021. In this role, she has contributed to the company's marketing efforts in Bangalore for three years. Jaya has partnered with the growth team to enhance outbound marketing activities, resulting in a notable 12% response rate from a recent marketing campaign. Her responsibilities also include monitoring Online Reputation Management (ORM) system metrics to analyze competitor customer engagement and retention.
Previous Experience in Digital Marketing
Before joining Cashfree Payments, Jaya Simha worked at Happay, an expense management solution for businesses, as a Market Research Analyst from 2016 to 2020. During her four years at Happay, she focused on market analysis and contributed to enhancing social visit traffic by 3.2% through multi-channel outreach techniques. Additionally, she worked as a Business Development Executive at Pro Digital Marketing Private Limited from 2014 to 2016, where she gained foundational experience in digital marketing.
Education and Expertise
Jaya Simha holds a Bachelor of Technology (B.Tech) degree in Electrical, Electronic and Communications Engineering Technology from S.V. College, where she studied from 2010 to 2014. Her educational background has provided her with a strong technical foundation, which she applies in her digital marketing role. Jaya has gained expertise in various lead enrichment tools, including SalesQl and Anyleads, and utilizes Google Studio for publishing sales data and channel information analysis.
Skills in Online Reputation Management
Jaya Simha actively monitors Online Reputation Management (ORM) system metrics to assess competitor customer engagement and retention. She utilizes various sources, including Facebook, Twitter, and Google reviews, to gather insights. This skill set enables her to understand market dynamics and inform marketing strategies effectively.