Jayasimha Reddy
About Jayasimha Reddy
Jayasimha Reddy is a Senior Associate specializing in Marketing Research and Data Mining at Cashfree, with prior experience at Happay and The Business Research Company. He is skilled in statistical analysis, web research, and data management tools.
Current Role at Cashfree Payments
Jayasimha Reddy currently holds the position of Senior Associate in Marketing, focusing on Research and Data Mining (GTM) at Cashfree Payments. He has been with the company since 2021, contributing to various marketing initiatives and data-driven strategies. His role involves leveraging data to enhance marketing efforts and improve lead generation processes.
Previous Experience at Happay
Prior to joining Cashfree Payments, Jayasimha Reddy worked at Happay, an expense management solution for businesses. He served as an Associate in Research and Data Mining (GTM) from 2016 to 2020. During his four years at Happay, he developed skills in data analysis and market research, contributing to the company's growth and operational efficiency.
Experience at The Business Research Company
Jayasimha Reddy also worked as a Senior Market Research Analyst at The Business Research Company from 2020 to 2021. In this role, he focused on market analysis and research methodologies, enhancing his expertise in data mining and market insights within the Greater Bengaluru Area.
Technical Skills and Tools Proficiency
Jayasimha Reddy is proficient in using statistical packages such as SaaS and similar databases, which support his data analysis capabilities. He actively participates in web research utilizing tools like LinkedIn Sales Navigator, Zoom Info, Seamless, Lusha, Mr E Leads, and Crunchbase to create target lead profiles. His skills in MS Excel and Google Sheets facilitate effective data formatting and analysis.
Marketing Campaign Expertise
Jayasimha Reddy has expertise in running WhatsApp campaigns for businesses using Infinito. This experience highlights his ability to leverage digital marketing tools for effective communication and engagement with target audiences.