Megha Vijay
About Megha Vijay
Megha Vijay serves as the Associate Marketing Director at Cashfree Payments, where she has significantly contributed to the company's marketing function since 2021. With a background in commerce and extensive experience in product marketing, she has driven successful campaigns and initiatives that have greatly impacted company revenue.
Current Role at Cashfree Payments
Megha Vijay serves as the Associate Marketing Director at Cashfree Payments, a position she has held since 2021. In this role, she is responsible for leading a team of 14 product marketers and designers, focusing on product adoption and retention across various merchant segments. She drives partner campaigns with major organizations such as PayPal, ICICI Bank, Mastercard, Mumbai Metro, Shopify, and Zoho. Her leadership has been instrumental in establishing the marketing function at Cashfree Payments, where she joined as employee #2 in the marketing department.
Previous Experience in Product Marketing
Before her current role, Megha Vijay worked as a Senior Product Marketing Manager at Cashfree Payments from 2018 to 2021. She also held the position of Product Marketing at ClearTax India from 2016 to 2018. Additionally, she briefly worked as a Product Marketing Manager at Greytip Software Pvt. Ltd. in 2018. Her experience in these roles has contributed to her expertise in building and nurturing marketing strategies that drive revenue growth.
Educational Background
Megha Vijay completed her Bachelor of Commerce (B.Com.) at the University of Rajasthan from 2010 to 2013. She also studied Chartered Accountancy at The Institute of Chartered Accountants of India from 2010 to 2015. Furthermore, she pursued Business/Corporate Communications at The Institute of Company Secretaries of India from 2011 to 2013. Her educational background provides a strong foundation in business and commerce.
Key Contributions and Initiatives
Megha Vijay has made significant contributions to Cashfree Payments, including the development of the Advances (Lending) product, which achieved a 40% month-over-month growth. She designed product integration with Sharktank, leading to an approximate 20% increase in overall traffic. Additionally, she implemented a referral partner program to increase the number of referred merchants and created the Cashfree free Credits program, resulting in over 30% conversion rates.
Leadership and Team Management
In her role at Cashfree Payments, Megha Vijay leads a diverse team of UI, graphic, and motion designers. She manages the marketing team with a focus on enhancing product adoption and retention strategies. Her leadership has been pivotal in developing new brand guidelines, logo, and website rollout for the company, ensuring a cohesive brand identity.