Rini Rafi
About Rini Rafi
Rini Rafi is a Product Marketing Manager with a diverse background in marketing and content creation. She has worked for several organizations, including Razorpay and Cashfree Payments, and engages in philosophical discussions on LinkedIn.
Current Role at Cashfree Payments
Rini Rafi currently serves as a Product Marketing Manager at Cashfree Payments, a position she has held since 2023. In this role, she focuses on developing and executing marketing strategies that enhance product visibility and drive customer engagement. Her responsibilities include analyzing market trends, collaborating with cross-functional teams, and leveraging insights to optimize product offerings.
Professional Experience
Rini Rafi has a diverse professional background in marketing and brand management. Prior to her current role, she worked at Razorpay as a Marketing Manager starting in 2022. She also held the position of Marketing Manager at STEP from The Hindu Group from 2019 to 2021. Her earlier experience includes serving as a Brand Manager at Dr. Agarwal's Eye Hospital for one year in 2021 and as a Fellow at Teach For India from 2014 to 2016.
Educational Background
Rini Rafi earned her Master of Business Administration (MBA) from the Indian Institute of Management Tiruchirappalli, completing her studies from 2018 to 2020. This educational foundation has equipped her with essential skills in business strategy, marketing, and management, which she applies in her professional roles.
Writing and Creative Skills
Rini Rafi has developed a diverse portfolio of writing, which includes one blogspot blog and three WordPress blogs. She also possesses design skills, utilizing tools such as Photoshop and Canva to create visual content. Her creative side is evident in her occasional use of unconventional materials like play-doh for design projects.
Philosophical Engagements
Rini Rafi engages in philosophical discussions and reflections on LinkedIn, where she shares insights and engages with a community interested in deeper conversations. She enjoys observing people and drawing insights from their behaviors, which informs her understanding of marketing and consumer engagement.