Swapnil Kumar
About Swapnil Kumar
Swapnil Kumar is a Marketing Manager at Cashfree Payments, with a background in data analysis and performance marketing. He has consulted e-commerce businesses globally and possesses expertise in various digital marketing strategies.
Current Role at Cashfree Payments
Swapnil Kumar serves as the Marketing Manager at Cashfree Payments, a position he has held since 2021. In this role, he focuses on developing and implementing marketing strategies that drive customer engagement and business growth. His responsibilities include overseeing various marketing programs and ensuring alignment with the company's overall objectives. He works in Bangalore Urban, Karnataka, India.
Previous Experience in Marketing and Data Analysis
Prior to his current role, Swapnil Kumar worked at Razorpay as Associate Manager in Performance Marketing from 2020 to 2021. He also held various positions at OnlineSales.ai, including Data Analyst, Account Manager, and Customer Experience Analyst between 2017 and 2020. His experience spans multiple facets of marketing, including full-funnel strategy implementation and channel marketing programs.
Educational Background in Engineering
Swapnil Kumar studied Mechanical Engineering at SIT - Symbiosis Institute of Technology, where he earned his Bachelor of Technology (BTech) from 2013 to 2017. He completed his earlier education at Delhi Public School, Pune, from 2003 to 2013. His academic background provides a solid foundation for his analytical and strategic approach in marketing.
Skills and Areas of Expertise
Swapnil Kumar possesses a range of skills relevant to digital marketing and data analysis. He specializes in creative development, landing page optimization, and has proficiency in tools such as Google Adwords and Facebook Ads. His expertise extends to competitor research, data analysis, SEM, SEO, and SMM, enabling him to consult e-commerce businesses across various regions, including India, the US, UK, Canada, and Australia.
Internship Experience
In 2016, Swapnil Kumar completed a one-month internship at Valiant TMS Systems Pvt. Ltd. in Pune. This early experience contributed to his understanding of the industry and helped shape his career path in marketing and data analysis.