Vaibhav Mehrotra
About Vaibhav Mehrotra
Vaibhav Mehrotra is a Senior Director of Marketing with extensive experience in digital marketing and brand strategy. He has held key positions at various companies, including Cashfree Payments and DLF Limited, and has contributed to significant projects in the marketing field.
Work at Cashfree Payments
Vaibhav Mehrotra has been serving as the Senior Director of Marketing at Cashfree Payments since 2021. In this role, he oversees marketing strategies and initiatives aimed at enhancing the company's brand presence and customer engagement in the fintech sector. His experience in digital marketing and branding contributes to Cashfree Payments' growth and market positioning.
Education and Expertise
Vaibhav Mehrotra holds an MBA in Marketing and Strategy from the Great Lakes Institute of Management, where he studied from 2011 to 2012. He also earned a Bachelor of Engineering degree from the Manipal Academy of Higher Education, completing his studies from 2003 to 2007. His educational background provides a strong foundation for his expertise in marketing, strategy, and digital initiatives.
Background
Vaibhav Mehrotra has a diverse professional background, having worked in various roles across multiple industries. He began his career as an Implementation Consultant at Infosys and later transitioned to roles in digital marketing and strategy at companies like Cognizant and The Max Group. His experience includes strategic consulting for unravelIndia.com and corporate development at Photon Interactive.
Achievements
During his career, Vaibhav Mehrotra has received recognition for his contributions to marketing and branding. He won the Spikes Grand Prix for a brand campaign while leading digital marketing initiatives at Max India. Additionally, he has participated as a jury member for prestigious awards by IAMAI, Adage, and e4M, showcasing his influence in the marketing community.
Professional Involvement
Vaibhav Mehrotra actively participates in industry events as a keynote and panel member, focusing on topics related to marketing, branding, digital strategies, and leadership. His involvement in these events highlights his commitment to sharing knowledge and insights within the marketing field.