Vinayak Kumar Purshan
About Vinayak Kumar Purshan
Vinayak Kumar Purshan serves as the Associate Marketing Director at Cashfree Payments, where he has worked since 2023. He has a strong background in SEO and digital marketing, having held various positions within the company and in other organizations over the past several years.
Work at Cashfree Payments
Vinayak Kumar Purshan currently serves as the Associate Marketing Director at Cashfree Payments, a position he has held since 2023. In this role, he has spearheaded the creation and execution of SEO strategies, leading to significant improvements in organic search traffic and search engine results page (SERP) rankings. He previously worked as a Senior Marketing Manager and Marketing Manager - SEO at the same company, contributing to the development of a comprehensive digital marketing roadmap and link-building strategies.
Previous Experience in Marketing and SEO
Before joining Cashfree Payments, Vinayak held various roles in marketing and SEO. He worked as an SEO Manager at Edureka for 10 months and as an SEO Manager and Associate Product Manager at Saltside for two years. Additionally, he served as an SEO Consultant at MediaJackers and as a Search Engine Optimization Team Lead at Telloquent Solutions Pvt. Ltd. His diverse experience in these roles has equipped him with a strong foundation in digital marketing and SEO best practices.
Educational Background
Vinayak Kumar Purshan completed his Bachelor of Engineering (BE) in Computer Software Engineering from Karavali Institute of Technology, Mangalore, from 2008 to 2012. He also studied at Karnataka State Board, achieving his Pre-University Certificate (P.U.C) in PCMB from 2006 to 2008, and completed his Secondary School Leaving Certificate (SSLC) at the Karnataka Secondary Education Examination Board from 1996 to 2006.
Technical Skills and Contributions
In addition to his marketing expertise, Vinayak has a background in software development. He worked as an SDE 1 - Frontend Web Developer at Digital Listo for three years. His technical skills complement his marketing roles, allowing him to effectively collaborate with product development teams to ensure SEO optimization of new products. He has also directed the development of technical SEO best practices at Cashfree Payments.