Annie Carson

Director, Social Insights & Analytics @ Cashmere

About Annie Carson

Annie Carson serves as the Director of Social Insights & Analytics at Cashmere Agency, where she has worked since 2021. She has a background in content analysis and research, with previous roles at Allison+Partners and FleishmanHillard TRUE Global Intelligence.

Current Role at Cashmere Agency

Annie Carson serves as the Director of Social Insights & Analytics at Cashmere Agency. She has held this position since 2021, contributing to the agency's focus on data-driven strategies in social media. Her role involves analyzing social trends and providing insights to enhance client campaigns, leveraging her extensive background in analytics and content strategy.

Previous Experience at Allison+Partners

Annie Carson worked at Allison+Partners in various roles from 2015 to 2019. She began as a Content Analyst in the Phoenix, Arizona Area, then advanced to Senior Content Analyst, and later served as Measurement Manager in the Greater Los Angeles Area. Her experience at Allison+Partners equipped her with skills in content analysis and measurement strategies, which she applied to enhance client communications.

Education and Academic Background

Annie Carson studied at Arizona State University, where she attended the Walter Cronkite School of Journalism and Mass Communication. She earned a Bachelor of Arts (B.A.) and later achieved a Master of Mass Communication (M.M.C.). Her education provided a strong foundation in journalism and communication, which supports her career in social insights and analytics.

Experience at FleishmanHillard TRUE Global Intelligence

Annie Carson worked at FleishmanHillard TRUE Global Intelligence, where she held two positions. She served as Research Director for eight months in 2020 and as Senior Research Manager from 2019 to 2020. In these roles, she focused on research methodologies and data analysis, contributing to the development of strategic insights for clients.

Early Career at The Artigue Agency and The Lavidge Company

Annie Carson began her career as a Public Relations Intern at The Lavidge Company in 2011. She then worked as a Digital Communications Coordinator at The Artigue Agency from 2013 to 2015. These early experiences helped her build a foundation in public relations and digital communication strategies.

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