Lani Tuitasi
About Lani Tuitasi
Lani Tuitasi is a Senior Creative Strategist at Cashmere Agency, where she has worked since 2020. With a background in journalism and extensive experience in creative strategy and media, she has contributed to notable projects such as the 19 Crimes x Snoop Dogg collaboration and the Google Play project.
Current Role at Cashmere Agency
Lani Tuitasi currently serves as a Senior Creative Strategist at Cashmere Agency, a position held since 2020. In this role, Tuitasi focuses on developing innovative creative strategies that align with client objectives. Tuitasi has contributed to significant projects, including the 19 Crimes x Snoop Dogg collaboration and the Google Play project. Additionally, Tuitasi is involved in new business development initiatives, helping to expand the agency's client base and service offerings.
Previous Experience at Cashmere Agency
Before becoming a Senior Creative Strategist, Lani Tuitasi worked at Cashmere Agency as a Creative Strategist from 2018 to 2020. During this time, Tuitasi developed and executed creative strategies for various campaigns. This role built upon previous experiences and laid the groundwork for Tuitasi's current responsibilities within the agency.
Work History in Advertising and Media
Lani Tuitasi has a diverse background in advertising and media, having held various positions across multiple agencies. Tuitasi began as a Media Assistant at AdKarma from 2013 to 2014 and later advanced to Senior Media Assistant for a brief period in 2014. Tuitasi also worked as a Graphic Designer at MOJO AD in 2015 and as a Content Strategist at Tasty Productions from 2014 to 2015. Tuitasi's experience includes internships at Barkley and Crispin Porter + Bogusky, where Tuitasi gained foundational skills in strategy and creative development.
Educational Background in Journalism
Lani Tuitasi studied at the University of Missouri-Columbia, where Tuitasi earned a Bachelor's degree in Journalism. This educational background provided Tuitasi with essential skills in communication, storytelling, and media analysis, which have been instrumental in shaping a successful career in creative strategy and advertising.
Contributions to Notable Projects
Throughout Tuitasi's career, several notable projects highlight Tuitasi's contributions to the advertising industry. At Cashmere Agency, Tuitasi played a key role in the creative strategy for the Google Play project and collaborated on the 19 Crimes x Snoop Dogg campaign. These projects demonstrate Tuitasi's ability to blend creativity with strategic thinking to achieve impactful results.