Patrick Rust
About Patrick Rust
Patrick Rust serves as the Senior Director of Comms Planning at Cashmere Agency in Los Angeles, California. With a diverse background in communications and marketing, he has contributed to various roles across multiple organizations, emphasizing the importance of neuroscience and consumer behavior in advertising.
Work at Cashmere
Patrick Rust has served as the Senior Director of Comms Planning at Cashmere Agency since 2023. In this role, he leverages the agency's cultural expertise to develop modern and effective brand experiences. His focus is on utilizing innovative communication strategies to enhance client engagement and brand visibility.
Previous Experience
Prior to joining Cashmere, Patrick Rust held various positions that contributed to his expertise in communications and marketing. He worked at TBWA\Chiat\Day as Director Of Connections from 2021 to 2023. Before that, he was at VITRO, where he served in multiple roles including Director Of Digital & Social Innovation, Head Of Communications, and Director Of Integrated Communications. His early career included positions as an Internet Marketing Consultant at Z57 Internet Solutions and as an Athletic Tutor at the University of San Diego.
Education and Expertise
Patrick Rust studied at the University of San Diego from 2005 to 2009, where he focused on Marketing, Accounting, and Spanish. He earned his degree in Marketing, which laid the foundation for his career in communications and advertising. Rust emphasizes the importance of neuroscience, psychology, and consumer behavior in advertising, advocating for a deeper understanding of these elements over traditional product features.
Achievements in Communications Strategy
Patrick Rust played a significant role in establishing Communications Strategy as a formal discipline within the Media.Monks ecosystem. His contributions to the field have been recognized for their innovative approach, particularly in integrating digital and social strategies into comprehensive communication plans.
Advocacy for Creative Teams
Patrick Rust is an advocate for the revolutionary potential of creative and communications planner teams within the advertising industry. He believes that these teams can drive significant change and innovation, enhancing the effectiveness of advertising campaigns and brand strategies.