Aaron Feldman
About Aaron Feldman
Aaron Feldman serves as the Director of Product and Brand Strategy at Casper, where he leads consumer insights and design research initiatives. He has a background in marketing and psychology, with experience at notable companies such as The Estée Lauder Companies and CHANEL.
Work at Casper
Aaron Feldman currently holds the position of Director, Product and Brand Strategy at Casper, a role he has occupied since 2021. In this capacity, he leads the Consumer Insights and Design Research function, focusing on product positioning and messaging. He strategically directs go-to-market brand campaigns, ensuring effective cross-channel product content and key promotional activities. Additionally, he manages brand and product level claims, ensuring compliance with legal standards while leveraging consumer testing with partner agencies. His efforts in channel optimization for both direct-to-consumer and wholesale have contributed to achieving performance goals and creating new branded creative content.
Education and Expertise
Aaron Feldman has a strong academic background in marketing and psychology. He studied at the University of Oxford, where he focused on Global Marketing and Cognitive Psychology. He also earned a Bachelor of Arts (B.A.) in Psychology and Marketing from The College of New Jersey. This educational foundation supports his expertise in consumer insights, brand strategy, and marketing management, which he applies in his professional roles.
Background
Before joining Casper, Aaron Feldman gained extensive experience in the marketing sector. He worked at The Estée Lauder Companies Inc. as a Senior Marketing Consultant for Jo Malone London in 2020-2021. Prior to that, he served as Brand Manager for U.S. Fragrance Marketing at CHANEL from 2018 to 2019. His career also includes roles at L'Oréal, where he participated in the Management Development Program focusing on Global Marketing for Ralph Lauren Fragrances. His early career included positions at Teach For America and Resound Marketing, where he developed foundational skills in operations and public relations.
Achievements
Throughout his career, Aaron Feldman has led significant marketing initiatives and campaigns across various prestigious brands. At Casper, he has been instrumental in directing brand strategy and consumer insights, contributing to the company's overall marketing effectiveness. His previous roles at The Estée Lauder Companies and CHANEL involved strategic marketing and brand management, where he played a key role in shaping brand narratives and product positioning. Aaron aspires to achieve a Global Brand President role in a purpose-driven organization, indicating his commitment to balancing business performance with human development.