Brian Wender

Senior Analyst @ Casper

About Brian Wender

Brian Wender is a Senior Analyst at Casper, specializing in strategic marketing recommendations for product launches. He has a diverse background in data analysis and project management, with experience at various organizations including NBCUniversal and ServiceMaster.

Current Role at Casper

Brian Wender serves as a Senior Analyst at Casper, a position he has held since 2022. In this role, he focuses on strategic marketing recommendations and decisions that support new product and service launches. His work is based in the New York City Metropolitan Area, where he applies his analytical skills to enhance the company's market presence.

Previous Experience in Data Analysis

Before joining Casper, Brian worked as a Data Analyst at NBCUniversal from 2021 to 2022. His responsibilities included analyzing data to inform business decisions. Prior to that, he served as a Digital Performance Analyst at Citi from 2018 to 2019, where he focused on optimizing digital marketing performance. His experience in data analysis spans multiple industries, contributing to his expertise in strategic marketing.

Education and Expertise

Brian Wender studied at Washington University in St. Louis, where he earned an MBA from the Olin Business School between 2009 and 2011. He also holds a BA in International Affairs from The George Washington University, completed from 2001 to 2005. In 2018, he furthered his education by studying Data Science at General Assembly for 11 months. This diverse educational background supports his specialization in strategic marketing and data analysis.

Career Background

Brian's career includes various roles that highlight his analytical and consulting skills. He worked as an Organizational Consultant at Nidus Investment Partners in 2010 and as a Market Development & Business Intelligence Analyst at ServiceMaster from 2013 to 2017. His earlier experience includes a four-year tenure as a Project Manager at MDA Information Systems LLC from 2005 to 2009. Each position contributed to his development in project management and problem-solving.

Achievements in Strategic Marketing

Throughout his career, Brian has demonstrated a proven track record in making strategic marketing recommendations. His experience as a New Product Marketing Consultant at Southern Growth Studio from 2011 to 2013 allowed him to develop skills in launching new products and services. His ability to create cross-functional efficiencies and time-saving digital solutions has been a significant aspect of his professional achievements.

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