Jeff Willard
About Jeff Willard
Jeff Willard serves as the Chief Growth and Marketing Officer at Casper, bringing extensive experience from previous roles at Healthy Lifestyle Brands, Coleman, and Simmons Bedding Company. He has a strong background in marketing and product development, having transformed numerous consumer brands and led global teams across multiple regions.
Current Role at Casper
Jeff Willard serves as the Chief Growth and Marketing Officer at Casper, a position he has held since 2023. In this role, he is responsible for driving growth strategies and overseeing marketing initiatives within the company. His leadership is expected to enhance Casper's market presence and brand recognition in the competitive sleep industry.
Previous Experience at Healthy Lifestyle Brands
Before joining Casper, Jeff Willard was the President of Healthy Lifestyle Brands, LLC from 2019 to 2023. Based in the Phoenix, Arizona area, he played a key role in the company's strategic direction and marketing efforts, contributing to its growth during his tenure.
Educational Background
Jeff Willard holds a Bachelor of Science degree in Marketing from Missouri State University, where he studied from 1988 to 1992. He furthered his education by obtaining a Master of Business Administration in Accounting and Finance from Washington University in St. Louis, completing his studies from 1992 to 1994.
Career Achievements and Impact
Throughout his career, Jeff Willard has transformed over 45 consumer brands, including billion-dollar brands such as JBL, Harman Kardon, and Coleman. He has led global teams of up to 500 employees and managed financial accountability for up to $2.5 billion in P&L. His work has driven revenue growth exceeding $3 billion, with an average annual EBITDA growth of over 15%.
Recognition and Awards
Jeff Willard has been recognized as one of the top 50 Chief Marketing Officers globally. His work has received Effie awards and has been featured in major publications, including the New York Times and The Wall Street Journal. He has also collaborated with notable celebrities and sports figures, enhancing brand visibility and engagement.